Adventures inOrlandoBuild a Campaign
For Orlando gyms & fitness studios

Book more trials and turn them into members who actually stay.

Adventures in Orlando runs marketing campaigns for Orlando boutique studios, CrossFit boxes, MMA and BJJ gyms, Pilates and yoga, specialty fitness concepts, and independent training facilities. We pair fitness creators who show up and train with local search and trial-tracking so you see cost per member, not just cost per click.

Build a CampaignSee how it works
The approach

What we actually run for this industry.

Every campaign combines what already works locally with what the business can actually operate against.

Fitness creators who actually train

The creators who move members are the ones whose audience already trusts them on training. We invite Orlando fitness, wellness, and lifestyle creators who take real classes, film honest reactions, and produce content that survives the trial-to-member transition — not scripted plugs.

Trial-to-member funnels

Free-trial and intro-offer traffic converts on a tracked landing page with your booking system embedded. GA4 tracks trial completions; your CRM tracks the member conversion. We report cost per booked trial and cost per acquired member — the number that actually matters.

Local search you own

'Gyms near me,' 'CrossFit Orlando,' 'Pilates in [neighborhood]' — we own the Google Business Profile, run local search ads, and build the review flywheel that keeps your listing above generic chain competitors.

What a campaign looks like

A new studio filling classes from day one.

A new Pilates studio opens in a competitive Orlando neighborhood with three established competitors. We invite 8 Orlando fitness and lifestyle creators for launch-week classes, structure a compelling intro offer ($49 for the first month), and film authentic first-class content.

Google Ads runs a hyper-local intro-offer campaign in a 4-mile radius. Meta retargets creator-content viewers with the same offer. Local SEO and Google Business Profile are set up in week one so organic search catches up fast.

Weekly reporting: booked trials, showed-up trials, converted members, cost per member. Creator-attributed members tracked separately.

Creator fit

Who we pull from the network for this.

For fitness we typically pull Orlando fitness, wellness, and healthy-lifestyle creators. We prioritize creators whose audience matches your ideal member (age, income, training style interest) and who can produce content that shows the actual class experience — not just gym mirror selfies. Micro-influencers with a real training practice usually outperform bigger accounts for trial conversions.

Questions

Common questions from operators in this space.

Short answers. The rest happens on the fit call.

We're a small independent gym — is this affordable?
Yes. Small studios and boxes are often our best-fit clients because a handful of new members has a big P&L impact. We can right-size campaigns to a smaller creator roster and modest ad spend — the mechanics work the same, just at a lower total budget.
Do you handle member retention or just acquisition?
Acquisition and trial conversion are the core scope. Retention lives with how the gym is actually run — coaching quality, community, programming. We'll flag anything in the marketing funnel that predicts churn, but keeping members is your team's job.
Can this work for a niche discipline like BJJ or Muay Thai?
Yes — and niche disciplines often benefit more because the creator pool is smaller and more concentrated. We recruit combat sports and martial arts creators specifically for these campaigns instead of generic 'fitness' accounts.
How do we handle liability with creators taking classes?
Same waiver every trial member signs, plus a content agreement covering filming and usage rights. Standard, one-page, done before the first class.
How much does it cost?
Campaign management starts around $1,500/month. Creator budget for a fitness campaign is usually $1,500-$4,000 depending on tier. Ad spend runs $500-$3,000/month for most independent studios. Full breakdown on the fit call.