Adventures inOrlandoBuild a Campaign
For Orlando hotels & hospitality

Win direct bookings against theme park resorts and OTA middleware.

Adventures in Orlando runs marketing campaigns for Orlando boutique hotels, independent properties, resorts off the theme park strip, vacation rental operators, and hospitality groups. We build the story that convinces travelers to book you direct — and the tracking that proves each channel worked.

Build a CampaignSee how it works
The approach

What we actually run for this industry.

Every campaign combines what already works locally with what the business can actually operate against.

Travel and lifestyle creators who fill rooms

We invite travel, family, couples, and lifestyle creators from the metros that actually book Orlando trips — not just local. Content is filmed on property, distributed to their audience, and produced with usage rights so you can repurpose on your own channels.

Direct-booking funnels

Every campaign drives to a tracked direct-booking page or offer code — never to an OTA listing. GA4 tracks booking engine completions per source so you see whether the campaign generated $12,000 in direct bookings or $1,200.

Search demand across geographies

Google Ads targets the metros producing your best guests. Local SEO and Google Business Profile handle the search demand that hits after creator posts and media coverage land. All three work together instead of competing for credit.

What a campaign looks like

A boutique property no one knows exists — until they do.

A 40-room boutique property sits between the Orlando airport and Lake Nona. Great product, no distinctive story reaching travelers. We build a positioning campaign around what makes it different — say, a chef-driven restaurant and a walkable neighborhood — and invite six travel creators for two-night stays across a four-week window.

Content publishes to their audiences and gets licensed for the property's paid ads. Google Ads targets Northeast and Midwest markets researching Orlando trips with a direct-book offer better than any OTA rate. Meta retargets creator-content viewers.

Monthly reporting: direct-booking revenue, offer-code redemptions, ADR from campaign guests, and revenue-per-creator.

Creator fit

Who we pull from the network for this.

For hotels we typically pull travel-focused creators from top feeder markets (Northeast, Midwest, Texas), Orlando family and couples-travel accounts, and food-and-drink creators when the property has strong F&B. We prioritize creators whose audience actually books hotels — engagement style and past sponsored travel content matter more than raw follower counts.

Questions

Common questions from operators in this space.

Short answers. The rest happens on the fit call.

Our RevPAR is already strong in season — is this even worth it?
The value shows up in off-season occupancy and direct-book mix. If your winter is packed but summer is dead, or if 70% of your bookings come through OTA at 15-20% commission, a direct-book campaign can move both numbers. We'll model expected ROI on the fit call.
Do we host the creators for free?
Hosted stays are standard, but for higher-tier travel creators there's usually additional compensation. We negotiate per creator and give you total budget before you approve. No surprises.
Can this work for a vacation rental operator with multiple units?
Yes. We can position the operator brand rather than individual units, or run per-property campaigns for flagship listings. Attribution setup handles both structures.
How do you handle groups like weddings and corporate events?
Group business runs on a different playbook — B2B creators, LinkedIn campaigns, planner outreach, venue directory listings. We handle it, but the tactics look different from leisure. Worth a specific conversation on the fit call.
How much does it cost?
Campaign management starts around $1,500/month. Creator hosting and compensation typically runs $3,000-$12,000 depending on tier and volume. Ad spend is separate. Full breakdown on the fit call.